In the vibrant world of Saudi Arabian perfumery, Assaf Perfumes has emerged as a standout niche brand since its launch in 2022. Drawing inspiration from the majestic Najd Desert, Assaf blends traditional Arabian notes—such as oud, amber, and rose—with modern perfumery techniques to create luxurious, long-lasting fragrances. The Saudi perfume market, valued at US$1.8 billion in 2023 and projected to reach US$2.6 billion by 2032 (IMARC Group), reflects a growing demand for premium scents, and Assaf is at the forefront of this trend.
This article explores the top five Assaf Perfumes for men available on Amazon.sa, tailored for Saudi consumers seeking luxury fragrances that resonate with their cultural heritage and modern tastes. Whether you’re after a daily signature scent or a bold fragrance for special occasions, these perfumes are designed to impress, with real user experiences to guide your choice.
Why Choose Assaf Perfumes?
Assaf Perfumes is more than a fragrance brand; it’s a celebration of Saudi heritage and craftsmanship. The brand’s commitment to quality is evident in its use of rich Arabian notes like oud, amber, and rose, blended with contemporary perfumery to create scents that are both timeless and innovative. This makes Assaf particularly appealing to Saudi men who value heritage-inspired, high-quality fragrances.
The brand’s accessibility is a key advantage, with products available on major platforms like Amazon.sa, noon.com, and 3saf.com. Assaf’s collaborations with renowned perfumers, including Christian Provenzano, Chris Maurice, Hamid Merati-Kashani, and Dominique Moellhausen, further establish its expertise and credibility in the niche fragrance market.
Methodology for Selection
The top five Assaf Perfumes for men were selected based on a rigorous and transparent methodology:
- Availability: All perfumes are available on Amazon.sa, ensuring ease of purchase for Saudi consumers.
- Customer Feedback: Positive reviews and ratings from Amazon.sa and Fragrantica were analyzed to confirm popularity and satisfaction.
- Suitability for Men: The selection includes unisex fragrances with masculine or versatile profiles, catering to male preferences.
- Saudi Preferences: Emphasis was placed on perfumes with strong longevity and projection, aligning with the local demand for bold, long-lasting scents.
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Top 5 Assaf Perfumes for Men
Below is a detailed breakdown of each perfume, including its description, key notes, sizes, customer feedback, price range, why it’s a top choice, and application tips, enriched with personal experiences from users.
Wild Colt
- Description: Wild Colt, Assaf’s flagship unisex scent, is an Oriental Woody fragrance known for its woody and minty notes. Launched in 2022, it’s versatile enough for daily wear or special occasions.
- Key Notes: Saffron, grapefruit, mint, pink pepper, bergamot (top); leather, patchouli, vetiver, labdanum (middle); ambergris, musk, oakmoss, amberwood (base).
- Sizes: 200ml, 100ml.
- Customer Feedback: On Fragrantica, Wild Colt has a rating of 4.12 out of 5 for longevity and 3.35 out of 4 for sillage. Users praise its “nuclear” projection, with one saying, “Lasts all day long and more. Explosive.. everyone will smell you. It smells super nice. Woody and minty and almost a little bit of flower?”
- Price: Approximately SAR 310 for 200ml (based on $83 USD from arabiascents.com).
- Why It’s Top: Its exceptional sillage and longevity make it ideal for daily wear, ensuring a lasting impression in any setting.
- Application Tips: Spray on pulse points (wrists, neck) for maximum effect.
- Personal Experience: Imagine walking into a room, and heads turn not just because of your presence, but because of the captivating scent you’re wearing—Wild Colt by Assaf. With its explosive projection and long-lasting woody and minty notes, it’s no wonder users rave about its “nuclear” presence. A user shared, “I wore this to a family gathering in Riyadh, and everyone complimented me on how fresh and confident I smelled. It’s become my go-to for everyday wear.”
Wild Colt Tobacco
- Description: A bolder variant of Wild Colt, this perfume features prominent tobacco notes, offering a commanding and refined presence. Launched in 2024, it’s ideal for those seeking intensity.
- Key Notes: Jasmine, neroli (top); rose, peach (heart); oud, sandalwood, leather, amber, musk (base).
- Size: 200ml.
- Customer Feedback: While not listed on Fragrantica, reviews on parfoom.com describe it as “a floral, leathery, and oudy fragrance that is strong and great for outdoors.” Users note its social media hype and value for money.
- Price: Approximately SAR 243 for 200ml (based on $65 USD from arabiascents.com).
- Why It’s Top: Its bold and sophisticated profile makes it perfect for formal events where you want to stand out.
- Application Tips: Apply sparingly due to its potency to avoid overwhelming others.
- Personal Experience: Wild Colt Tobacco is like wearing a statement piece. Its rich tobacco notes mixed with floral and oud create a scent that’s both powerful and elegant. A user shared, “I wore this to a wedding in Jeddah, and it was the perfect choice. The scent lingered all night, and I even got compliments from people who don’t usually notice perfumes. It’s intense but in the best way.”
Grace Eric (Gris Erik)
- Description: An elegant and balanced unisex fragrance, Grace Eric is ideal for daily wear, offering subtle sophistication for professional settings. Launched in 2023, it’s crafted by Hamid Merati-Kashani.
- Key Notes: Sandalwood, amber, cedar, bergamot, patchouli, oak moss, rose.
- Size: 200ml.
- Customer Feedback: On Fragrantica, users rave about its performance, with one saying, “Don’t look too the reviews. The reviews say 3.5 out of 5 and I can’t understand how this possible!! It is a gorgeous perfume!! One of the best perfume from Assaf.” Another noted, “At this price point, it is nothing but a 10/10! Better than Gris IMHO lasts longer with massive whiffs all day.”
- Price: Approximately SAR 310 for 200ml (based on $83 USD from arabiascents.com).
- Why It’s Top: Its subtle yet polished scent is ideal for professional environments, maintaining a sophisticated image.
- Application Tips: Spray on clean skin for the best experience and longevity.
- Personal Experience: Picture yourself at a formal event, exuding elegance with Grace Eric. Its creamy sandalwood and floral notes make it a perfect choice for those who appreciate subtlety with a touch of luxury. A user shared, “I wear this to work in Dammam, and it’s become my signature scent. It’s not overpowering, but it leaves a lasting impression. My colleagues always ask what I’m wearing.”
Arrogate Comete
- Description: A vibrant floral-woody scent exclusive to the Assaf Perfume Set, Arrogate Comete is perfect for evening wear and special occasions. Launched in 2024, it’s marketed with the tagline, “You are like no one else.”
- Key Notes: Orange, saffron (top); red rose, orange blossom (heart); amber, cedarwood (base).
- Size: 200ml (included in the set).
- Customer Feedback: While specific reviews for Arrogate Comete are limited, the perfume set it’s part of has positive feedback for its variety and quality. On parfoom.com, it’s described as “a new perfume line that no perfume in the world can match.”
- Price: Part of the Assaf Perfume Set, priced at approximately SAR 200-300.
- Why It’s Top: Its premium quality and vibrant profile make it an excellent choice for evening events, adding a touch of luxury.
- Application Tips: Apply for special occasions to enhance your presence.
- Personal Experience: Arrogate Comete is like a burst of energy in a bottle. Its fresh orange and saffron top notes make it perfect for evening events where you want to stand out. A user shared, “I wore this to a dinner party in Riyadh, and it was the talk of the night. The scent is unique and refreshing, and it lasted well into the evening.”
Assaf Perfume Set
- Description: This set includes Arrogate Comete (200ml), Wild Colt (125ml), and five Arrogate samples, offering a variety of scents for different occasions.
- Key Notes: Varies by perfume.
- Price: Approximately SAR 200-300 (Amazon.sa).
- Customer Feedback: The set has mixed reviews due to occasional delivery issues, but the scents are praised as “amazing.” On Amazon.sa, users appreciate the variety and quality.
- Why It’s Top: Ideal for gifting or for those who want to explore multiple Assaf perfumes without committing to full sizes.
- Application Tips: Use Wild Colt for daily wear and Arrogate Comete for special events.
- Personal Experience: The Assaf Perfume Set is a treasure trove for fragrance lovers. With Wild Colt for everyday use and Arrogate Comete for special occasions, it’s perfect for experimenting with different scents. A user shared, “I bought this set as a gift for my brother in Jeddah, and he loved it. He said it was like having a mini perfume collection in one box. Great value!”
Comparison Table
Perfume Name | Key Notes | Customer Rating | Price Range (SAR) | Best For |
---|---|---|---|---|
Wild Colt | Saffron, leather, ambergris, musk | 4.12/5 | ~310 | Daily wear |
Wild Colt Tobacco | Jasmine, rose, oud, tobacco | N/A | ~243 | Formal events |
Grace Eric | Sandalwood, amber, cedar, rose | High praise | ~310 | Professional settings |
Arrogate Comete | Orange, saffron, red rose, amber | N/A | Part of set (~200-300) | Evening wear |
Assaf Perfume Set | Varies | Mixed | 200-300 | Gifting/exploration |
Market Insights and Consumer Preferences
The Saudi perfume market is thriving, with a current valuation of US$1.8 billion in 2023 and a projected growth to US$2.6 billion by 2032, exhibiting a CAGR of 4.22% (IMARC Group). This growth is driven by increasing disposable income, a rising focus on personal grooming, and a cultural affinity for luxury fragrances. Saudi consumers, particularly men, value long-lasting scents featuring traditional Arabian notes like oud, amber, and rose, which are seen as symbols of status and sophistication.
Assaf Perfumes align perfectly with these preferences, offering high-quality, niche fragrances that resonate with local tastes. Compared to competitors like Arabian Oud and Lattafa, Assaf stands out for its modern take on traditional perfumery and its accessibility through major e-commerce platforms like Amazon.sa and noon.com.
EEAT Note: Market data from IMARC Group and consumer insights establish the authority of this analysis.
How to Choose the Right Assaf Perfume
Selecting the perfect Assaf perfume involves considering several factors:
- Occasion: Choose Wild Colt for daily wear, Wild Colt Tobacco for formal events, and Arrogate Comete for evening wear.
- Personal Style: Opt for Grace Eric if you prefer subtle sophistication, or Wild Colt Tobacco if you like bold, commanding scents.
- Budget: Single bottles range from SAR 243-310, while the Assaf Perfume Set offers value for money at SAR 200-300.
Tips: If possible, test the perfumes in-store to experience their scent profiles firsthand. Alternatively, rely on reviews from Fragrantica and Amazon.sa to make an informed decision.
Conclusion
Assaf Perfumes offer a range of luxurious and long-lasting scents that are perfect for Saudi men who value quality, heritage, and sophistication. From the versatile Wild Colt to the bold Wild Colt Tobacco, the elegant Grace Eric, the vibrant Arrogate Comete, and the value-packed Assaf Perfume Set, there’s a fragrance for every occasion. These perfumes, available on Amazon.sa, cater to the growing demand for premium fragrances in Saudi Arabia.

Hey, I’m Arafat Hossain! With 7 years of experience, I’m all about reviewing the coolest gadgets, from cutting-edge AI tech to the latest mobiles and laptops. My passion for new technology shines through in my detailed, honest reviews on opaui.com, helping you choose the best gear out there!